Top 5 Beauty Retail Apps in Africa Q1 2024: Performance Insights

The first quarter of 2024 saw significant activity among the top beauty retail apps in Africa. Here’s a detailed look at their performance based on data from Sensor Tower.

Oriflame, by Oriflame Cosmetics AG, exhibited a mixed trend in weekly downloads, starting strong at 6.4K in early January but gradually declining to about 3K by the end of March. Despite the decline in downloads, weekly active users rose consistently, peaking at approximately 17.1K in the final week of March.

Source Beauty had an impressive increase in weekly downloads, beginning with 2.7K in the first week of January and reaching over 5K by mid-March. The app maintained a steady growth trajectory throughout the quarter.

Korean Skincare EU, from Korean Skincare, saw relatively stable download numbers, fluctuating around the 2K to 3K range weekly. Active users showed a consistent upward trend, starting at 12.8K in early January and climbing to 18.1K by the end of March.

Bath&BodyWorks, published by M.H. Alshaya Co. W.L.L., experienced growth in downloads mid-quarter, hitting a peak of 3.8K in late February. However, active users saw a decline from 10.7K in early January to around 8.8K in mid-March, before recovering to nearly 11K at the quarter's end.

Finally, Mazaya Stores showed a notable increase in downloads early in the quarter, reaching a high of 3.7K in mid-February. However, this was followed by a sharp decline, dropping to 876 by the end of March.

For more detailed insights and analytics on these apps, visit Sensor Tower.